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Case Study - Two Tails CrossFit

Hi, I’m Dean, CrossFit Level 1 Trainer and owner of Two Tails CrossFit. I’ve been a keen sportsman most of my life and developed a passion for strength-training and fitness at a young age. Then, in 2013, I was introduced to CrossFit… and the rest, they say, is history!

Here’s the story behind Two Tails CrossFit, why I opened, and what we hope to achieve….

In 2004, an 8-week-old Albert the Westie entered my life, and two years later, he was joined by little Jimmy.

Albert was a constant ball of energy who loved to run, jump and play endlessly, and Jimmy loved trying to keep up with him.

Over the years, Albert and Jimmy became my best pals and true sidekicks, until just before Albert's 15th birthday, when a routine check-up showed that - despite otherwise good health - his liver was failing him. Tragically, it was a battle he wasn’t going to win, so in June 2019, we went for our final walk in his favourite park.

The phrase 'a dog with two tails' nods to the belief that a wagging tail is a sign of pure happiness and pleasure - and that's what Albert brought to my life, and those who knew him.

I wanted his legacy to live on, and what better way to remember my best pal than by naming a gym after him and his best mate, Jimmy! So, in their honour, Two Tails CrossFit was born.

We believe that even a cheap gym membership is a waste of money if you don’t know how to use it.

At Two Tails CrossFit, we have the coaching and community to help you reach your goals and keep you motivated – no matter your fitness level!

We’re a team, a family, supporting each other through every rep, run, lift and jump. We aim to be the best hour of your day – a place where you can let off steam and challenge the limits of your comfort zone.

Here, you can sweat, laugh, shout, high-five… but most of all, Two Tails CrossFit is somewhere you’ll want to come back and do it all over again the next day!

"With years of experience using Again Faster’s equipment, the decision was a no-brainer for me when it came to kitting out my own gym. The products are extremely good quality, resilient, long-lasting, and perfect for the types of workouts I had in mind…"

- Dean Willis, Owner of Two Tails CrossFit

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With years of experience using Again Faster’s equipment, the decision was a no-brainer for me when it came to kitting out my own gym. The products are extremely good quality, resilient, long-lasting, and perfect for the types of workouts I had in mind…

Again Faster are an established brand, and anyone in the CrossFit community will be familiar with them. Not only that… the brand understands functional training, too.

They are competitively priced and contact with them was quick and easy when I began to set up my gym.

Throughout my whole purchase process, Again Faster kept in regular contact with me, helping me to refine my set-up, regardless of how many times I changed the configuration (even down to the smallest details).

Throughout the entire process of designing Two Tails, Again Faster were on hand to support with rig configuration and fitting, to understand essential equipment and quantities for a complete fit out, as well as helping me sort a third-party shipping issue.

They were easy to contact and always got back to me with a speed and a valuable response.

All in all, Again Faster’s customer service were great to deal with. Even when issues arose, they overcame the problem and kept me in the loop with any new information they had. The sales process was second to none, with regular follow ups without being too pushy.

Unlike other companies I have used, they kept in touch in a friendly and approachable way, from first contact up until I paid for my equipment.

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