A Functional Fitness Legacy

The Again Faster Story

Again Faster Equipment was founded in 2006 during the emergence of the global functional fitness movement. We began with a mission to support the growing community's immense passion and dedication to revolutionise their personal fitness. The brand was founded on the belief that improvement can be achieved by anybody through consistent application, outlined by our company tagline "Pursue Your Evolution", that sits at the heart of everything we do.

We built relationships with coaches and gym owners, whilst providing the fitness equipment needed for the array of WODs being created, as this new form of training took hold. Again Faster quickly became known in the community for excellent customer service, great strength equipment, and experienced facility set up advice. Remaining at the forefront of the functional fitness industry ever since through providing durable equipment designed for intense high traffic use.

Our brand has played a part in facilitating the growth of functional strength training, always remaining committed to providing the tools needed to support all fitness journeys. Since launching, Again Faster has provided equipment to 1000's of fitness facilities and enthusiastic customers from a purpose-built range of Olympic Barbells, Bumper Plates, Rigs, Racks, and more.


In 2012 the Again Faster brand went global, spreading out from its American origins and setting up operations and distributors in Europe, Australia, Canada, South America, The Middle East, and South Africa.

Our brand has now evolved into one of the most respected providers of strength and conditioning equipment in all respective markets, continuing to innovate product ranges and focusing on delivering a great customer experience.

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Quality Products

Providing solid, durable, and long-lasting fitness equipment is our top priority. We work with high-grade suppliers and manufacturers to bring our product designs to life with consistent levels of quality. You can find independent reviews on our equipment product pages.

New Year
Excellent Service

Excellent customer support has always been at the heart of Again Faster's ethos. We value every customer relationship and if things do go wrong, we'll always do our best to make things right. You can see our team's level of commitment to our customers through our independent reviews.

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Lasting Experience

We know the customer experience can start with a click or a chat message and ends with your training experience. So we focus on constantly improving across all areas of our offering, whether that's our online or delivery experiences, we always look to push things to a higher standard.

European Brand Independence

We have been supplying quality strength and conditioning equipment across Europe since 2012, serving the expanding CrossFit and functional strength training markets. Throughout this time we have built strong and long-lasting relationships with fitness fans, helping athletes of all lifestyles and abilities.

Our mission has always been to offer quality fitness equipment that delivers great value at competitive prices, valuing our customer service experience as the best in the business.

In 2016, we acquired the exclusive trademarks for the Again Faster brand in Europe, the Middle East, Russia, South Africa, and Israel, giving us more control over our product range and the direction of the brand.

This has allowed us to have full control over the design and manufacturing of our products, allowing us to bring you a higher calibre of equipment. We act independently in our owned territories, where we have built a unique connection with our customers through being a respected and trusted equipment partner.

Moving Forward

We dedicate ourselves to helping all of our customers achieve their fitness goals, no matter the objective, by supplying an ever-expanding range of functional fitness equipment.

We believe in the power of fitness and a positive attitude, and take pride in being a part of a rapidly growing industry. Our equipment is regarded as some of the best in the market, you can be confident in choosing Again Faster Europe as our products and customer service are supported by years of experience and testing. Check out our Trustpilot reviews below to see for yourself.

We have served clients from CrossFit affiliates, the public sector, elite sporting organisations, Universities, independent training studios, and home-gyms. Offering our personal and unique customer experience on every occasion.

Design And Build Your Gym With Again Faster

Benefit from our expert experience in creating motivational functional training spaces, we've designed and delivered facilities across the UK, Europe, and as far as the Middle East.

Community Values

From the very beginning Again Faster Europe has been heavily involved in the CrossFit and functional fitness scene, sponsoring and promoting numerous events across the country. Seeing athletes (and on occasion our colleagues) compete, enjoying every success together is what matters to us most and gives us immense pride in the equipment we provide.

The customer service we received along the way, and still receive now long after receiving our equipment and fit out, has been first class. The office team have been fully supportive, responsive and understanding of ours needs.

Luke Binding, co-owner of Athlete Movement

Our Promise

Our approach towards our products and service has always been one of constant improvement, mirroring our customer's pursuit during their training.

Our mission is simple; to provide high-value fitness equipment backed up by the trust and expertise of our customer service.

We are constantly collecting reviews to ensure we highlight areas for improvement and where we are getting things right! Whether you are looking to fit out your new gym or facility, home gym or just wanting to improve your existing equipment, we are here to help.

Please use our Custom Quote Builder and Gym Design page for any large scale projects, so we can effectively plan our facility design process for you.

Please take a look through our range of equipment, if you have any queries our phone number is (0)115 945 5454 or you can email service@againfaster.eu. Our team is always on hand to respond quickly and help you make an informed decision on your equipment purchase. We stand by the quality of our equipment and prioritise our customer relationships, if for any reason there is an issue we will always do our best to work together to resolve it!

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